Casa de Tabaco Shanghai is the one and only premium tobacco business development forum for China. As ever increasing numbers of Chinese join the ranks of the global wealthy, the market for cigars, premium tobacco products and tobacco accessories, already experiencing substantial growth, is primed to explode.

In May 2011, the world's top premium tobacco and tobacco accessory manufacturers will meet in Shanghai for three days to explore the potentials of the world's largest tobacco market.

Casa de Tabaco Shanghai will bring the best in the premium tobacco industry into China. Attendees will be able to develop relationships with Chinese government agencies and monopolies at senior director level, to find business partners and distributors, and to investigate investment opportunities.

This is not a B2C exposition, where anyone can walk in off the street. Casa de Tabaco is an elite level, invitation-only business opportunity, where top global brands can make direct contact with the nationwide distributors catering to the world's largest tobacco market.

Popularity of cigars continues to increase.

While the presence of cigars in China remained limited in 2007, with most products being imported from Cuba, more and more Chinese people started to enjoy cigars, as they feel that such products represent status and wealth. Therefore, as a tool in enabling social relations, cigars have started to play a more important role in China.

Euromonitor, February 2008

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